How Website Speed Affects Inquiries and Phone Calls

Imagine walking into a store, but the door takes 10 seconds to open. What do you do? You probably turn around and go somewhere else. Exactly the same thing happens on your website. Loading speed is the first and most important factor that determines whether a visitor becomes a customer.

Speed = Satisfaction = Inquiries

There is a direct correlation between website speed and the number of conversions (inquiries, phone calls, orders). Studies show that every extra second of loading time reduces the conversion rate by 7%. If your site loads in 5 seconds instead of 2, you are losing tens of percent of potential customers before they even read your offer.

Core Web Vitals: The New Rules of the Game

Google has introduced metrics called Core Web Vitals, which measure user experience in terms of speed and stability:

• LCP (Largest Contentful Paint): How fast the main content loads.
• INP (Interaction to Next Paint): How fast the website responds to a click.
• CLS (Cumulative Layout Shift): Whether elements on the page "jump" around during loading.

These metrics are crucial for Google. If your site doesn't meet them, Google penalizes it with lower search rankings.

The Most Common Speed Killers

1. Huge, Unoptimized Images: Photos straight from a camera often are 5MB or more. Optimized formats like WebP or AVIF with sizes in tens of kilobytes belong on the web.
2. Cheap Hosting: Shared hosting for 2 euros a month simply can't keep up when more people arrive at once.
3. Bloated Templates: WordPress themes full of unnecessary plugins and scripts that load even when no one is using them.

Case Study: Speed Brings Results

For one of our clients, by optimizing images and switching to a modern architecture (Next.js), we reduced the load time from 4.5 seconds to 0.8 seconds. The result? A 40% increase in organic traffic and a 25% increase in inquiries within two months.

Speed is not just a technical parameter. It is a business tool.

How Can We Help at Rise.sk?

A slow website costs you money. At Rise.sk, we optimize loading speed to the max so you don't lose leads. Get a lightning-fast website that converts. Check out our service and take your business to the next level.